We work differently

I’d like to introduce you to a bespoke team, drawing from our collaboration of strategists and creatives, who are focussed on realising your most ambitious marketing objectives.

The advantages of this alternative working model are:

• We pass on the savings from reduced overheads
• Our team members are among the best in their field
• You’ll never be fobbed off to juniors

We’re fast, we’re effective and we cut the bullshit!

Marketing methodology is in the midst of a revolution. The old rules barely apply and ensuring relevance in your marketing spend requires up-to-the-minute knowledge and expertise.

That's why we reinvent ourselves every time our clients brief us. The team we'll assemble for your project will draw on specialist individuals with the specific skills you need rather than the crew who happen to be on the payroll at the time.

If you think it's time your marketing activities were refreshed, perhaps it's time to consider an altogether different approach.

About Mark Gibbs

Mark Gibbs is a marketing strategist, graphic designer and web developer who brings over twenty years of marketing experience to head the MadLab team.

His career has encompassed marketing management roles in leading organisations in the finance industry and not-for-profit sector. His design skills were honed for over a decade running a highly respected graphic design studio in Adelaide. His industry acumen and professional knowledge has been refined through recent academic postgraduate studies.

He is passionate about the current revolution in marketing which is shifting influence away from big-budget media and creating opportunities for SMEs to grow rapidly. A major focus is the latest developments in social media marketing and identifying ways to integrate new media with more traditional marketing communication channels.

Mark has an MBA with a specialisation in marketing management.

He is also an artist. Mark's paintings have been exhibited in public and commercial galleries around Australia.